Colors
Color plays a crucial role in creating a strong brand identity and conveying the right emotions to our audience. By using consistent colors, we ensure that our brand remains recognizable and memorable. Therefore, we recommend referring to our color guidelines when creating any new materials to maintain a cohesive look and feel.
Remember to always use the colors from our recommended color palette to maintain a consistent Videoly brand identity. By doing so, you'll create designs that are not only visually appealing but also instantly recognizable as part of our brand. So, let's stick to our color guidelines and keep the Videoly brand shining bright!
Primary colors
White, black, and violet are our core colors. We use white primarily for the background, black for the text, and violet for highlights and accents.
CMYK: 0 0 0 0
RGB: 255 255 255
PMS 000 C White
CMYK: 7 15 0 84
RGB: 38 35 41
PMS Neutral Black C
CMYK: 47 45 0 9
RGB: 122 127 232
PMS 2715 C
Secondary colors
On top of three main brand colors a set of secondary colors is introduced, to be used in illustrations, icons, charts and other graphic elements.
CMYK: 0 18 62 0
RGB: 255 210 98
PMS 141 CP
CMYK: 0 28 23 0
RGB: 255 184 196
PMS 495 CP
CMYK: 58 0 29 20
RGB: 86 205 146
PMS 346 CP
We recommend you to add the colors to your Mac library so you always have an access to them.
Color library on your Mac
All colors
Our versatile color palette includes a range of tints that are widely used throughout all our brand visuals. From bright pops of violet in buttons, links, and highlighted text to versatile shades that make up icons, illustrations, and charts, these colors are the building blocks of our brand's design language. However, as each material category (website, presentations, ads, etc.) has slightly different rules for color usage, we recommend that you
contact us in #design Slack channel for specific guidance.
For cases where the colors in the first category don't quite cut it, we've got a selection of complementary shades that we use exclusively for icons and charts. These colors work seamlessly with our primary palette to create designs that are both harmonious and eye-catching.
In addition to our primary colors, we also have a range of greys that range from our primary white to our darkest black. These subtle tints are perfect for creating shadows, outlines, and captions that add depth and dimension to our designs without distracting from our core brand colors.
